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Let's Compare Google Ads and Facebook Ads

Google Ads and Facebook Ads are used to achieve the same general result — generating more traffic to the desired destination. They are executed quickly and are increasingly scaleable through the utilization of more ad creatives and increasing the budget of the campaign. Ultimately, by using ads and optimizing them for relevant keywords and granulated targeting, a business will generate more leads to grow their clientele.

Facebook ads are a great option because of granularity. Facebook has an enormous base of 1.55 billion users which does not include inactive accounts. By advertising on this platform, a business can use ultra-targeted ad creatives with attributes such as age, gender, location, interests, values, and ideologies. This sheer amount of granularity invites an unlimited amount of options to optimize a message to ensure quality leads are generated to the target destination.

In general, Facebook ads are a great way to increase awareness of a brand since ad creatives will target the desired consumer base whether they know about the brand or not. Brand awareness is vital for the health of a business and increasing their clientele. Since Facebook is an inherently visual medium, fun and eye-catching graphics can be used to convey a brand's message clearly and concisely.

Google ads use what is called PPC (pay-per-click) targeting. When a user executes a Google search, the search engine crawls billions of websites and returns pages that target keywords that are relevant to the search query. With over 40,000 searches executed every second, it is important to target keywords that are both relevant and have low competition. This is both important in the digital marketing strategies of SEO (Search Engine Optimization) and Google ads.

By using paid Google ads, a business can target a keyword that other users are searching such as "Grand Rapids roofing companies" and Google will display their advertisement at the top of the page for that user. For every click on an advertisement link in Google, the campaign will be charged for it. So, it is vital to target keywords that are both relevant to the service or product advertised, and cost-effective in terms of the budget available. In short, Google ads are a fantastic medium for attracting customers that are already searching for a service or product!

In conclusion, the utilization of both Facebook and Google ads are a fantastic idea to generate leads for your business. Facebook ads are unparalleled for brand awareness because of granulated targeting and graphics. Google ads bring your brand directly to the consumer that is already interested in your work. Attracting potential customers that are both warm and cold is vital to the growth and scalability of your brand.

Want help with Google and Facebook ads? Request your free audit!

What Will SEO do for Your Business?

The SEO acronym meaning is "Search Engine Optimization". Have you ever wondered how certain pages show up on the SERP (Search Engine Results Page) higher than others when searching on Google? This is Google's attempt to fetch the most relevant content pertaining to your search query. For example, if you search for "cute cats" on Google and the SERP returns pages containing pictures of cute cats, those pages have utilized SEO for that specific search query.

Why does SEO matter to a small business? Simply put, the same algorithms that fetch you pictures of cute cats are going to fetch local business pages. It is important that a business's website targets keywords that a user would search to find that business's product or service. For example, if you are a construction business in Lansing, you could rank for keywords such as "contractor lansing mi". Long-tail keywords like this are hyperfocused and low competition meaning that you will organically attract clientele that are already warmed up to hiring your services.

Local SEO also pertains to the Local Maps Pack. You're probably asking, "What is the Local Maps Pack?" Simply, when you search for a pizza delivery service on Google, you will not only see websites on the SERP, a map will also appear containing pizza delivery companies' names, addresses, and phone numbers along with icons for their exact locations. To appear in the Local Maps Pack, a business will not only target keywords but gather citations for their business's name, address, and location on online directories.

Want help with your local SEO? Request your free audit!